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With the release of Office 2007, Microsoft rewrote the drawing tools from the ground up.
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It has the potential to democratize strategy-making. Programming Excel 2007 and Excel 2010 AutoShapes with VBA.
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But because PowerPoint is easily available to anyone with access to a computer, it "has radically changed who can participate. Before PowerPoint, there were 35mm slides and viewgraphs," Prof. "This is not the first strategy-making technology. By studying the daily use of PowerPoint in strategy making, it was possible to see how meanings were negotiated through PowerPoint use, as a means for both collaborative efforts to generate ideas and cartographic efforts to divide up territories and pursue individual or group interests. It allowed for greater collaboration because more people had access to PowerPoint documents, it affected the parameters of the discussion (depending on what information was included, or excluded from the PowerPoint slides) and even shaped the influence individuals had in the strategy-building process (those with less facility using the technology lost status, those who possessed the "deck" of PowerPoint slides had greater power). Kaplan that PowerPoint was more than just an omnipresent tool. "It's easy to say that PowerPoint is taking over and that's terrible … but what I observed is that the day-to-day use of PowerPoint is much more complex," says Sarah Kaplan, a Rotman professor of strategic management who studies strategy making in uncertain environments.Īn eight-month examination of strategy making at a telecommunications company showed Prof.
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Say what you like about PowerPoint, the computer software that presents business cases like a slide show, but one researcher at the University of Toronto's Rotman School of Management says that such critiques ignore the ways the technology is used to shape idea generation and build corporate strategies. military General as "dangerous" for over- simplifying sophisticated problems of warfare. It's even been recently criticized by a U.S. It's been banned as a productivity killer. It's a staple presentation tool in most businesses.